Turning a partner webinar
into a coordinated digital launch
Connecting partner coordination, registration, email, social, landing pages, and creative into one promotional experience.
Role
Digital Marketing / Partner Coordination
Focus
Webinars • Email • Social • Landing Pages
Result
Registrations
The challenge
A partner webinar involves more than promoting an event. Registration, messaging, creative assets, email communication, social content, partner responsibilities, speakers, and timelines all need to stay connected.
My role
I supported the marketing and coordination side of partner webinar initiatives, helping keep the promotional pieces aligned from preparation through launch.
Registration page
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What I did
- Coordinated marketing requirements with external partners
- Helped organize messaging and promotional responsibilities
- Prepared landing and registration experiences
- Coordinated promotional email communication
- Developed social media promotion
- Prepared creative requirements across multiple formats
- Coordinated webinar graphics and Stories
- Followed up on marketing deliverables
- Helped keep registration and promotional timelines moving
Webinar landing page
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Promotional email
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Social graphic
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Instagram Story sequence
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Event creative
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The result
Registrations
The coordinated promotional effort supported 66 registrations for one webinar, while another partner event reached 71 registrations. These were separate initiatives, run on their own timelines.
My contribution
- Partner Coordination
- Email Marketing
- Social Media
- Landing Pages
- Creative Briefs
- Registration Workflows
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